Everything You Need To Know To Be A Digital Marketer
The key to success in business is to promote your business properly. Promotion in propaganda. Business expansion will only happen when its publicity is right. The business has been involved in propaganda since its inception.. However, in the age of modernity, this system of propaganda has also become modern. It has to be modern. How much longer will the public see old things? The name of this modernity of campaign is digital marketing.
This means promoting all kinds of modern media, especially the Internet, to promote any product or service. Modern technology here includes mobile phones, radios, televisions or anything with displays. There are many types and variations of digital marketing and it depends on what kind of campaign it is being used for. As mentioned above, marketing is only for business expansion but not.
In this 2021, I want to provide any kind of service or start something new to promote it well. Be it an event or a competition campaign or an election campaign. And since time is now digital, the medium of propaganda also needs to be digital. All the ads we see on television, all the ads we see on social media, all the ads we see while playing games on mobile are all covered by digital marketing.
In this article we will try to discuss digital marketing quite well. For the convenience of understanding, we will publish the article in two parts. In the first part, I will discuss the concept of digital marketing. In the second part I will discuss some of the tactics of digital marketing.
A marketer must be proficient in a number of things in order to properly apply the concept of digital marketing. Before that, the predecessor of digital marketing did not know much about analog marketing. In digital marketing, we can learn about a new product or an organization at home. But in the case of analog marketing, the matter was not so simple. At present, instead of campaigning on social media, people had to go from house to house. At present, during the election, as we see, the candidates are going to the houses of the voters to cast their votes.
Here the candidates themselves inform everyone about his organization from the present. Here they want to build a one-to-one relationship. The same is true of analog marketing. For digital marketing, if you post a post on social media now, thousands or millions of people will know at once. But in analog marketing, by building a relationship with one person, arrangements are made to reach 10 more people through that one person. That’s why the one-to-one relationship is so important here. Everyone is given a card or leaflet to promote themselves in this relationship, where the person’s identity and address are given. When a new movie comes out, it is seen that posters are being made in the area and its posters are also being printed in the newspapers. These are all part of analog marketing.
Now the question is, has digital marketing replaced analog marketing? The answer is no. Digital marketing has made the job of analog marketing much easier. Whereas in the past, people had to go from house to house campaigning or handing out identity cards to people for campaigning, nowadays one can reveal one’s identity through a post or some kind of advertisement on social media.
Marketing is still seen in many places in Bangladesh through ordinary billboards. But it is a kind of analog marketing. But in New York’s Times Square or in Tokyo, Japan, billboards are scattered. Why are so many modern countries marketing in such an old way? In fact, all their billboards have a touch of advanced technology. They use display screens on almost all of their billboards. The key to successful marketing is how well you attract visitors. The more glamorous your advertising, the more attractive the audience will be.
Now the question is will we go digital marketing everywhere? The answer is, do you have to use all the technology at hand? As I said before, the main purpose of marketing is to attract visitors. Once the viewer’s eyes are turned to your ad, they will read what you have written. Suppose you want to promote your company by putting up a billboard on the side of a road in the middle of the desert. Now would you put up a display billboard to draw people’s attention to the desert? Those who walk along the desert road notice nothing but the surrounding desert. So if you put up a very simple kind of billboard, it will also attract people’s attention. In other words, marketing at the present time does not mean that it has to be digital. Depending on the location and situation, it can be implemented in the old rules .
Let’s take a look at what digital marketing can be like and try to know a little bit about them.
Search Engine Optimization (SEO)
Suppose you want to start an online bookstore. When people order a book, it will be delivered to your home. Now no one knows about your store. If someone needs to buy books online later, he will ask Google Mama “Online Book Shops in Bangladesh”. Google Mama will also tell him about the current bookshops like Sundar. But the funny thing is, the gentleman will only know about the shops that are on the first page of Google.
Google may not recognize you as the new store owner. So Google may not show you on the first page. Now SEO is the thing that will force Google to bring you to the first page of search. This is why you have to use several keywords while developing the website. If you pay Google again, it will automatically bring you to the first page. This is called SEM or search engine marketing. You will also find a lot of interesting information about SEO.
Now it is often seen that promotional blogs are being written in the name of various service organizations in any online magazine or blog site. By reading that blog, people can know what kind of service is provided in that organization. These are content marketing. In the world of marketing, you have to beat your own drums, as well as give drums to others to beat a little. This type of marketing is now very effective in informing people about the services of your organization. If you can’t write yourself, you can also write content about yourself with a professional blog writer.
Social media marketing
There is a good chance that you first saw the link to this article on the learnnes.com blog page on Facebook. Because you, me and everyone else spend a large part of the day on social media. As social media has become a major means of communication in today’s society, it is a big platform for digital marketing for everyone. Everyone is now using social media to promote an event or a product. It is also seen that many people now use frames as filters in profile pictures to promote an event. Event marketing can also be done through these. You can easily run your door-to-door campaign through post sharing and boosting.
This type of marketing is currently the most common. The key to influencer marketing is to run a product promotion with someone who is known and popular with the public. Maybe he is a famous player, one of the best actors or a popular singer. The key is to campaign with someone whose words everyone hears and believes. Then the idea arose in the minds of many that, “My favorite star uses this product. Then I will buy this product too. ” Influencer marketing is basically the goal of creating this kind of mentality.
Simply put, this is an upgraded version of the billboard. Earlier, the campaign was carried out by hanging a huge banner on the billboard. And now it is done through digital billboards. If you want a huge screen, you can run multiple product campaigns at the same time. Such campaigns can be seen in big shopping malls. Modern display billboards are taking the place of old billboards in almost all cities including Dhaka. It is easy to draw people’s attention to because it is interesting to look at.
This is very similar to influencer marketing. However, it is not necessary to have a familiar face to the public here. Suppose you have a YouTube channel. Whatever you do there, always mention the use of a specific brand of product. If you have a cooking channel, you can tell everyone about the products of a particular brand. In return, the brand gives you an honor. Here you are working as an affiliate of that brand. That is, you are telling everyone about that brand through your work. Many times separate promo codes are given to the affiliates, through which the buyers can get special discounts on any product.
When you enter a link, you can see that there are many ads at the top, middle and bottom of the page. These are called Google AdWords. If someone clicks on these ads, a certain amount of money is paid by the owner of that ad to the owner of the page. It can also be used to run campaigns of various organizations. One side is the income and the other side is the campaign.
Many may wonder how video games can be a part of digital marketing! If you think a little cold head, you will notice that different restaurants nowadays have different gaming zones. People go to all those restaurants in the hope of playing games. At the same time there is something to eat. Again many organizations have resorted to video games for their promotion. These can be seen in various big shopping malls. So nowadays video games have also become a part of digital marketing.
How to Do Digital Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
- Sponsored Content
- Influencer marketing
- Video games
- Display Advertising
Today we have learned what digital marketing is. If there is any mistake in our writing, you will forgive it. learning more in the next post
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What is digital marketing